AI Video Generator for Real Estate

47 active listings. Zero videos.

That is where most brokerages sit. Every agent knows short-form video drives leads on TikTok and Instagram. The data is not ambiguous: listings with video get more inquiries than those without. But producing a video per listing requires either a videographer ($200-500 per shoot) or an agent who edits between showings and closings. Neither scales.

The math does not work at the individual listing level. It works at the inventory level. If you can generate a video for every listing in your pipeline without manual production work, you stop choosing which properties "deserve" a video. They all get one.

How this fits the listing lifecycle

A property moves through stages: pre-listing prep, active listing, open house promotion, price adjustment, and closing. Each stage is a content opportunity.

New listing day. You already have photos from the MLS. Open the dashboard and create a manual brief: write a hook like "Just listed in Westchester, $625K," add titles for each panel ("Updated kitchen," "Fenced backyard," "Walk to Metro-North," "Open floor plan"), and upload your four best listing photos. The tool handles the layout, text overlays, and rendering. You get a 1080x1920 vertical video using your real listing photos, posted to Reels before the MLS syndication even finishes.

You can also let the AI write the hook for you. Type a prompt like "I'm Sarah Chen, a real estate agent at Compass in Westchester County. I just listed a 4BR colonial with an updated kitchen, fenced backyard, walk to Metro-North, asking $625K." The AI generates five brief options with different hooks and panel titles. Then swap in your own photos before rendering.

Open house week. Create a slideshow with your own interior shots: "Open house this Saturday: step inside a mid-century modern in Silver Lake." Five slides, one room per frame, with the background_bar caption style so the text is readable over your photos. Upload as a carousel to Instagram.

Price reduction. New brief: "Price reduced to $549K: 3 reasons this home in Cary NC is the deal of the week." The 2x2 grid works here. Four panels with your photos: the exterior, the best feature, the neighborhood, the comparable that sold higher.

Just sold. "Just sold: 4BR in Buckhead, 3 days on market, $12K over asking." This is branding content. It tells future sellers you move properties fast. Your own photos of the sold property make it authentic.

Why real estate is different from other niches

Two things set real estate apart.

Volume. A productive agent carries 10-20 active listings. A brokerage carries hundreds. Each one needs its own content because every property is different. You cannot reuse a video from one listing for another. This is where the API matters. Feed listing data (address, price, bed/bath count, features, photo URLs) into the API's manual brief endpoint and render a video for each property programmatically. Your MLS photos go straight into the grid. No one sits at a dashboard clicking through 47 listings.

Specificity. Generic real estate content does not convert. "Beautiful home for sale" means nothing. Buyers want to know the school district, the walk score, whether the kitchen has been updated, how far the commute is. The more detail you put into the prompt, the better the hooks and panel titles the AI writes. Include the neighborhood name, the standout feature, and the price. The AI uses all of it for the text, while your own listing photos provide the visuals.

Scaling with the API and OpenClaw

For brokerages, the workflow can be fully automated. The API accepts prompts via HTTP, generates briefs (2 credits for 5 options), creates images (1-2 credits per image depending on the model), and renders videos (1 credit per render).

Connect this to your MLS feed through an OpenClaw agent and the pipeline runs on its own. New listing appears in MLS, the agent pulls the listing photos, generates a brief with the AI writing the hook and panel titles, plugs your photos into the grid, renders the video, and delivers the MP4. No human in the loop. Your real listing photos, packaged in a format that performs on social.

PRO plan users get API access at 10 requests per minute. ULTIMATE gets 30. For a brokerage processing a large inventory weekly, ULTIMATE is the right tier.

Getting started

Individual agents can sign up free and create listing videos from the dashboard immediately. No credit card required for the trial.

Brokerages looking at programmatic generation should start with the API documentation and the OpenClaw integration.